Redesign myyahoo.com

In 2013 I redesign myyahoo.com. I was responsible for end-to-end design from conceptualization to production. On one side we want to modernize My Yahoo to attract more young users and on another side, we want to attract iGoogle users as Google was going to end of life in Nov 2013.
See product

Audit and Competitive Analysis

The objective of this research was to figure out the unique feature of the new design and to understand the existing end-to-end user journey and determine pain points.

Skeleton and Ecosystem

Once features are priorities and cohorts of users are defined, I started building the skeleton of the new design. Identifying the touchpoints on how content will be created and consumed.

User Journey

Once features are priorities and cohorts of users are defined, I started building the skeleton of the new design. Identifying the touchpoints on how content will be created and consumed.

Responsive Framework

I was driven by the idea that our website should be responsive so that users can have the best experience on all devices. I led the initiative to define grids and envisioned an experience that could define how responsive components in websites should be designed

UX & UI


Quick prototypes are built to do usability testing and to validate hypotheses. Also designed responsive components to stress test the sustainability of the defined rules and guidelines and grid


Carousel imageCarousel imageCarousel imageCarousel image

This was my first product which I led end-2- end and this experience personally taught me how to work with stakeholders and how important documentation and communication.